布魯塞爾時間2月14日下午，國際物品編碼組織2023年度論壇暨50周年慶典召開GM2D專題研討會，研究討論中國浙江GM2D示范區先行經驗。浙江省市場監督管理局與中國物品編碼中心發表聯合演講，全面展示中國浙江經驗做法、階段性成效成果以及下步計劃。
本次專題研討會全程線上直播，GS1全球各地高級管理人員逾200余人在現場參加會議。
省市場監管局在演講中表示，隨著數字經濟快速發展，二維碼在各領域應用與日俱增，其譯碼可靠性高、數據容量大、保密防偽性好，為市場、消費者和企業提供了便捷可靠的體驗，同時也大大提升監管效能。全球二維碼遷移計劃意義重大，僅憑市場力量是不夠的，政府部門應當運用“有形之手”加快這一數字轉型步伐。
去年以來，浙江在推動GM2D示范區建設方面形成了五條工作經驗：
一是
制定完整工作機制
在全省各市縣區分別建立專項工作小組，定期召開例會，組織專家和行業協會研究探討前沿問題，有效推動工作。
二是
高度重視編碼統一
在學習先進標準、規則和工藝基礎上，正式發布了基于GS1編碼規則標準并應用于實踐。
三是
搭建公共服務平臺
搭建權威、安全、可靠、免費的二維碼公共服務平臺“GM2D在線”，按需發布7國語言版本，引導企業申請、核驗符合編碼規則的二維碼。
四是
政府引導探索創新
鼓勵頭部企業參與試點，引導生產和零售企業積極使用，越來越多企業和地方自發加入。
五是
全面加強宣傳推廣
開展二維碼知識普及、技術交流等活動，全面提升政府、企業、協會、消費者等利益相關方對于實施應用GM2D的認同度。
省市場監管局在演講中表示，正如GS1總裁雷諾德·巴布艾特在全球首屆數貿會上所稱，浙江GM2D取得重大階段性成果“超出預期、令人振奮”。全省自愿參與GM2D項目的企業達6.7萬家，實現二維碼讀取結算的商超數達5266家，全球消費者掃碼逾5000萬人，均十倍于2022年聯合聲明的目標數據。同時，浙江在應用層面成功從食品領域逐步邁向產品領域，為18.9萬件產品發放了1.4億個二維碼。下一步，省市場監管局將持續加強與GS1和GS1中國的深度合作，依照浙江GM2D項目2023至2025年計劃不斷努力奮進，為世界提供更多浙江經驗。
演講結束后，省市場監管局與現場編碼專家展開答題互動。GS1總部高級創新總監Kevin Stark熱情地表示，“聽到浙江進展我們非常興奮，消費者掃碼總量、企業參與程度、零售商數量都令人驚喜。我們深受浙江經驗啟發，期待聽到更多好消息。”GS1總部項目總監Lori Schrop連聲稱贊“Exciting”，她說，“中國浙江團隊的發言鼓舞人心，浙江示范區的發展令人激動、遠超預期，充分說明了中國是GM2D不可或缺的發展關鍵，我迫不及待想看到浙江的更多引領實踐。”
現場與會人員一同觀看了省市場監管局精心準備的《GM2D in Zhejiang》短片。
附演講全文
It is a pleasure to attend the Global Forum and make a joint speech with GS1 China. I am glad to share with you the working experience and phased results here. Before I go into details, I would like to express my sincere thanks to GS1 and GS1 China for always supporting us in advancing the GM2D Pilot Project in Zhejiang.
After watching the video introduction, I would like to share three parts: why we do it, how we do it, and what we have achieved so far.
Now, let's turn to the first part, why we do it. With the rapid growth of the digital economy, 2D code has become popular in various fields as an important medium of the Internet of everything. We have been fully aware of the importance of 2D code. First, its high decoding reliability can provide more convenient and reliable supply chain data to the market. Second, its large data capacity can provide richer product information to consumers for a better shopping experience. Third, its anti-counterfeiting feature can increase market competitiveness for companies. Finally, for market supervision, 2D code is helping to protect consumers' right to know as well as enhancing efficiency for management.
Therefore, it is meaningful that GS1 started the GM2D project at the end of 2020. We believe that market power alone is not enough, so the government can use its "visible hand" to accelerate this significant digital transformation. That is why we decided to carry out the GM2D Pilot Project in Zhejiang.
Hence, we have actively cooperated with GS1 and GS1 China to win the recognition of GM2D from all walks of life. We would like to share the second part: how we do it. I will break it down into the following five working experiences. Hopefully, that could give you some inspiration.
First, we have built a complete set of working mechanisms. We have set up GM2D special working groups in each city and county of the province. Meanwhile, we held regular meetings to trace progress and summarize our work timely. In addition, we not only invite experts and scholars to study data security, consumer privacy, and trade secret protection but also organize industry associations to discuss GM2D promotion methods in different industries to boost working efficiency.
Second, we attach great importance to unifying 2D code coding rules. To lay a solid foundation for guiding enterprises, we have learned advanced standards, coding rules, and technology of 2D code through active cooperation with GS1 and GS1 China. We have officially released standards based on GS1 coding rules and put the standards into practice. For example, we have guided third-party solution providers to use coding rules that follow GS1 standards.
Third, we provide reliable and safe 2D code public services. We have set up a free 2D code public service platform called the "GM2D Online" system. We have guided companies to apply for and verify 2D code based on GS1 rules on this platform. We have also created multiple settings of 2D code to fit different products and industries. In addition, we have introduced seven language versions to meet different needs.
Fourth, we emphasize the government's guiding role and the mode of exploration and innovation. We encourage leading enterprises to participate in GM2D pilot project. We guide manufacturers to join marketing with 2D code to reduce costs and enhance the brand promotion effect. And we recommend retail stores use 2D code in the sales management system to make the most effective use of the management process. As a result, more and more companies are willing to join this project. Furthermore, we have helped 20 counties taking part in the GM2D pilot project to apply 2D code in different industries such as rice wine, dairy products, piano, and celadon. Meanwhile, we are also actively motivating Zhejiang Pilot Free Trade Zone to use 2D code with cross-border e-commerce products such as baby food, health care products, and beauty care.
Lastly, we strengthen the publicity and promotion of GM2D. In addition to news media reports and advertising, we have also carried out the following things, such as 2D code basic knowledge popularization, technical exchanges, user experience sharing, public welfare training, and press conferences of major achievement to win the recognition of government, companies, associations, consumers, and other stakeholders to GM2D. These will help us promote our project in Zhejiang and even help GS1 China promote it nationwide.
Finally, I would like to share with you our significant achievements. With the advancement of GM2D work, we have gained unexpected achievements. The number of companies who volunteered to join the GM2D project went beyond our expectations. Compared with the goal of 2022 in the joint statement, the number of enterprises using 2D code set at 7,000, at the start has now reached 67,000. The number of stores using POS checkout from 2D code set at 200 at the start, reached 5,226. The welcome from the public is also unexpected. 2D codes have been scanned more than 50 million times so far. Apart from applying 2D code in all food production companies in Zhejiang, we have made breakthroughs in product fields such as household appliances and children's toys. Up to now, we have successfully issued 140 million 2D codes for 189,000 products. The most encouraging thing is that Mr Renaud, President and CEO of GS1, spoke highly of our major achievements. He pointed out that these were very promising and went beyond expectations when we released key phased results at the First Global Digital Trade Expo.
Next, we will actively apply the excellent international experience learned at this forum to our work. We will continue to strengthen deep collaboration with GS1 and GS1 China. We have made plans for Zhejiang GM2D Pilot Project in 2023 and 2025 and will continue to work hard towards the goal. In the future, we hope to provide the Zhejiang experience to the world.
That's all I want to share for today. Thank you for listening! Finally, welcome to Zhejiang!
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素材來源 | 浙江市場監管矩陣
